Aespa members’ hair color trend that you like?

Jakarta, VIVA – aespa, a South Korean girl group consisting of Karina, Giselle, Winter, and Ninning, currently on the rise and known for their unique concept. The name aespa itself is an acronym for avatar, an experience and a look that describes encountering a new world through avatars and other selves. In this case, aespa represents the spirit of innovation and exploration, which matches the values ​​that the leading South Korean hair care brand wants to convey.

As one of the leading hair care brands in South Korea, mise en scene continues to innovate and is committed to providing high-quality products that meet the needs of global consumers, including Indonesia. This time, in collaboration with AESPA as the brand ambassador, Mise En Scene’s premium hair coloring product, Hello Bubble comes with a new formula with Zombie Bubble effect, which can produce hair color with color pigments that do not fade easily 2 times more. compared to the previous version.

“We partnered with aespa to bring the trend to life through hair color. We hope customers can reach their full potential by changing their hairstyles,” said Jayhun Chang, brand director of mise en scène Indonesia.

Hello Bubble comes with a new formula in 12 color options that fit into 4 different categories to suit different styles:

low tone The Tone Down color category is recommended for those who do not have dark hair; half, Medium color category for people with dark and medium light hair. Of course The bright color category is suitable for medium-dark hair; Light, The light color category is recommended for light or bleached hair.

Meanwhile, through Hello Bubble’s collaboration with aespa, each member has also chosen their favorite products as follows:

Giselle’s Choice
Hello Bleach Primer Bubble is perfect for preparing hair before coloring.

Ningning’s choice
Hello Bubble Milk Tea Grey, which can be the right choice to stand out with an elegant but intense style,

Winter Selection
Hello Bubble Sunset Orange for a bright hair color that gives a bold and energetic effect.

Karina’s choice
Hello Bubble Choco Brown is a natural brown color that gives a warm and classic look.

The advantage of Hello Bubble lies in the combination of color stability, comfort and safety during use. The formula with Bubble Zombie effect does not contain ammonia, making it safe for all hair types. The color pigments are also designed to provide long-lasting results and the colors remain bright and vibrant even after several washes.

Jaehun added: “We understand that consumers want hair colouring products that are not only convenient and easy to use, but also provide long-lasting results. “That’s why we have developed a formula with Zombie Bubble Effect so that consumers can get the best results in terms of colour durability and ease of use.”

The results of a recent survey conducted by mise en scene show that 100 percent of customers were satisfied with the color fastness of Hello Bubble on the 14th day after application. In addition, 100 percent of customers were satisfied with the quality of the foam produced during the painting process.

“We are very pleased to see the positive response from our customers. This is proof that our efforts to continue innovating and improving product quality are yielding satisfactory results,” Jaehun explained.

Hello Bubble also offers Hello My Color AR technology, which can display the color results of a Hello Bubble variant when used on someone’s natural hair. This innovation was developed from colorimetric data from dyeing 6,417 real hair samples, which was patented together with the Korea Advanced Institute of Science and Technology (KAIST) Color Lab. “The staging has also been successful in the Indonesian market since its introduction in late 2022. The Guardian Award for Best Exclusive Brand 2023 is clear proof of the quality and innovation that the staging offers, as well as our commitment to being a hair care brand that Indonesian consumers continue to trust,” Jehun concluded.