A positive impact on the Indonesian economy: MICE industry turnover reaches over IDR 100 trillion

Jakarta, VIVA – The Meetings, Incentives and Conventions Exhibition (MICE) in Indonesia is expected to play an increasingly strategic role in promoting the development of Indonesia’s national economy.

Jakarta Convention Center (JCC) Senayan General Manager (GM) Edwin Sulaeman said Indonesia’s important role in the Asia-Pacific region and its productive population is one of the attractions to attract business operators in the various MICE programs on the agenda of the country.

“This MICE business has a major economic impact, as it involves many business players in various sectors, including auxiliary industries,” Edwin said in his statement on Saturday, September 21, 2024.

According to information from the Association of Indonesian Exhibiting Companies (Asperapi), around 138 exhibitions were held in 2023, with the number of participants being 30,449 companies or institutions.

“The turnover value of the ongoing exhibition reached over IDR 100 trillion, or an increase of IDR 91.652 trillion compared to the previous year,” he said.

Citing data from Precedence Research, in 2022 the economic value generated by MICE in 2024 could reach $998.59 billion worldwide.

The Asia-Pacific region has the largest share of the MICE market, with a 44 percent share compared to North America (30 percent) or even Europe, which is only 20 percent.

Edwin also gave an example of what has happened with the JCC as an initiator and catalyst of the MICE industry in the country. According to him, many global event organizers (EOs) use the JCC to carry out their agenda of activities in Indonesia.

Some of the world-class events held at JCC in recent times include Inter-Parliamentary Union, Koelnmesse Pte Ltd, Asia Pacific Coatings Exhibition, Taiwan Expo, Indonesia Geothermal Convention (IIGCE), Homeland Security and many others.

During 2023, he said, 145 cooperation agreements will be signed with various events, both national and multinational, including government, public and private newspapers.

“In this MICE business trip, a series of musical concerts and performing arts events are also one of the main attractions for visitors coming to the JCC. There are many different commercial and industrial players who make the JCC their destination to reach markets and business cooperation,” he said.