Jakarta, VIVA – Innovation in the banking world continues alongside increased awareness of environmental issues. One specific step that deserves attention is the introduction of recycled credit cards. Credit cards made from recycled materials, such as recycled PVC (polyvinyl chloride) plastic, are a new development in the financial industry that not only provides economic benefits, but also plays a role in reducing the negative impact on the environment.
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Credit cards made from recycled materials stand out as their main unique feature in terms of sustainability. Move on.
Using recycled PVC materials can reduce plastic waste that normally ends up in landfills or the environment. Each credit card printed with recycled materials is able to reduce plastic waste by 3.18 grams per card, while reducing carbon dioxide (CO2) emissions by 7 grams. Although this figure may seem small, if implemented on a large scale, the impact on reducing the carbon footprint and plastic pollution worldwide would be significant.
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The recycled materials used in these credit cards also extend the life cycle of plastic, reducing the need to produce new plastic and directly helping to reduce the demand for finite natural resources. Thus, the use of recycled credit cards reflects the bank’s commitment to sustainability and an active role in protecting the environment.
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This is what Bank DBS Indonesia did with the digibank Z Visa Platinum credit card. DBS Bank Indonesia stated that the product was launched as part of the #IEarnedDiz campaign, which aims to educate the younger generation, especially Gen Z and Millennials, on the importance of smart financial management while protecting the environment. This initiative is clear proof that innovation in fintech can go hand in hand with environmental responsibility.
In a study cited by DBS Bank Indonesia, it was found that 73% of the younger generation, especially Generation Z and Millennials, are willing to pay more for products that have a positive impact on the environment. This awareness makes the introduction of credit cards made from recycled materials the right step to meet their needs. This generation is known as a group that truly cares about sustainability, social and personal issues in every consumer decision they make.
Recycled credit cards
Ari Lastina, Head of Business Cards and Loans at PT Bank DBS Indonesia, emphasized that the launch of this credit card is to provide financial solutions that are not only practical but also support the environmental values that the younger generation supports. This credit card, made from recycled materials, allows customers to enjoy flexible financial services such as 0% late payment for up to 6 months, as well as access to various exclusive promotions, in addition to having a positive impact on the environment. show interest.
One of the unique features of the material recycling credit card launched by Bank DBS Indonesia is its partnership with Waste4Change, a social enterprise that focuses on waste management. In this partnership, customers who use the Digibank Z Visa Platinum credit card can directly contribute to environmental protection efforts. A portion of the transactions made with this card will be donated to the Silivung River Plastic Waste Cleanup Campaign, which will run from September 18 to December 31, 2024.
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Source: es
